What inspired me to start a clothing line.

What inspired me to start a clothing line.

What inspired me to start a clothing line.

Yup, that’s me!  Lana Michelle, the woman behind the Ellemichelle clothing line, hanging out in the London Borough Market 

 

 This is a story that started 8 years ago when I was getting ready for a 3-month dream trip to Shanghai. Back then I had no idea that one day this little dress would turn into a full business idea. A few months before the trip I had seen a reversible summer dress hanging in a local store window. I did not end up buying it, but I did decide to go home and sew one for my Shanghai trip. It was my very first travel dress, AND IT WAS A DISASTER!!!  Halfway through the trip, I washed it in my humid Shanghai hotel room. The darn thing took 3 days to dry and ended up smelling like mildew!! Seriously, it was a total fail!

After the trip, I went home and totally forgot all about the dress for a couple of years. Then one day I needed a product idea for one of my fashion classes at school.  I had started to travel often and found myself constantly struggling with packing issues. How could I fit everything I needed for a 2-week trip into my suitcase and still find room to bring home souvenirs from my trip? (Do you have this problem too?) And just like that, my disaster of a travel dress suddenly became my school project. 

Now let’s fast forward a couple of more years. I had completed my second degree in fashion and had been shopping my resume around when a few of my good friends suggested I start a clothing line. (I think they were secretly wishing I would make all their clothes for them 😂) Well, my dear friends, after 2 years of hard work we've just had our official launch!  Ellemichelle. Stylish reversible clothing for the modern urban traveler.

 

Want to follow along on this adventure? Just jump on over to the Ellemicnelle Instagram page and Follow us.  www.instagram.com/lmichellestyle/